“Feel-good” clothes to enrich your daily life.
A simple idea that we approach with a simple process.
We select the very finest raw materials,
scrutinize the fabric and listen to what it has to say,
and then present it to you in the best possible form.
That’s our monozukuri philosophy in a nutshell.
Cotton is grown in 90 countries around the world.
For this series, we chose our four favorite types of cotton and made T-shirts out of them.
Each has its own unique character, shaped by the sun and soil where it was grown.
Naturally, no dye is involved.
The colors of these T-shirts are the simple, unaltered colors of cotton itself.
Take a close look. Closer!
Really get to know the materials on offer.
We’re sure you’ll find a T-shirt that suits your style.
The dry air and hot sun of the North American continent give Supima organic cotton a soft, fluffy volume and a smooth feel.
Raised with love in surroundings where both nature and people thrive, its refinement is unique and unmistakable.
Grown on the Deccan Plateau in southern India, Suvin is the highest grade of extra-long staple cotton.
The blazing sun and drenching monsoons are a fierce but rich environment that nurtures strong, supple, and glossy cotton.
The dazzling African sunlight gives Zimbabwe cotton body and energy to spare.
When made into cloth, the dryness of its texture is unbeatable.
Its unpretentious, ready-to-go feel is in a class of its own.
The white cotton farmed today is the result of generations of selective breeding.
Originally, cotton was brown, with short, rough fibers.
Our Chamerican (cha ‘brown’ + American) cotton is a cross between these ancient strains and modern Supima, wearing its heritage proudly while still air-rich and light as a feather.
A brown cotton with the feel of honest American soil.