In 1991, jeans were made in the USA or by major manufacturers.
For a young brand like ours to create jeans from scratch, starting from the choice of cotton, was completely unthinkable…

Learn 45R Jeans monozukuri


“Enrich people’s daily living by offering ‘feel-good’ clothes”:
this is 45R’s monozukuri (manufacturing) philosophy. After decades of pursuing this ideal, we’re more committed to it than ever. Our approach to T-shirts has deepened in the same way…

Learn 45R T-shirts monozukuri


T-shirts, jeans, bandanas: the 45R trinity. As passionate as we are about T-shirts and jeans, we’re no less devoted to the humble bandana…

Learn 45R Bandanas monozukuri

Hayama monogatari

The ocean has inspired our creative process for many years now. In September 2022, we will open a new flagship store in Hayama, a coastal city south of Tokyo. Look for our Hayama Monogatari (“Hayama Story”) line in April 2022, featuring Hayama-related characters along with T-shirts, fleeces, and other garments designed to deepen in character with every wash, as if worn with love in the brisk sea breeze.

Learn Hayama monogatari