Pâte à chou, the limited-edition collection filled with the eternal favorites of designer Yasumi Inoue. Following by Ocean line debuted in last September, Country line will be launched in November.Learn Pâte à chou - country line collection
Welcome to the second part of our interview with Yasumi-san! In this installment,we delve deeper into the Pâte à chou backstory by learning more about the type of look Yasumi-san loves and the roots of her style.Read Pâte à chou Roots and Branches
How did Yasumi-san approach this project, and what did she put into it?
We spoke to her in her studio to learn more about the backstory to this special new collection.
Cotton is grown in 90 countries around the world.
For this series, we chose our four favorite types of cotton and made T-shirts out of them.
The limited-edition collection filled with the eternal favorites of designer Yasumi Inoue. Sweatpants and lace skirts. Gathered dresses and work boots. Call it “hard and soft.” The elegance and allure of resilient and vibrant women: this idea is the root of Yasumi Inoue’s clothesmaking.Learn Pâte à chou - ocean line coordinates
Pâte à chou - Ocean line, will debut on 8th September 2022. The limited-edition collection under the theme “Ocean & Town & Country: A 45-year Tale”.Learn Pâte à chou - ocean line collection
The classic varsity or award jacket began as a badge of honor for American college athletes.
Most are made of Melton wool and leather, but we decided a stadium jacket-style version would be more 45R.
In 1991, jeans were made in the USA or by major manufacturers.
For a young brand like ours to create jeans from scratch, starting from the choice of cotton, was completely unthinkable…
“Enrich people’s daily living by offering ‘feel-good’ clothes”:
this is 45R’s monozukuri (manufacturing) philosophy. After decades of pursuing this ideal, we’re more committed to it than ever. Our approach to T-shirts has deepened in the same way…
T-shirts, jeans, bandanas: the 45R trinity. As passionate as we are about T-shirts and jeans, we’re no less devoted to the humble bandana…Learn 45R Bandanas monozukuri
The ocean has inspired our creative process for many years now. In September 2022, we will open a new flagship store in Hayama, a coastal city south of Tokyo. Look for our Hayama Monogatari (“Hayama Story”) line in April 2022, featuring Hayama-related characters along with T-shirts, fleeces, and other garments designed to deepen in character with every wash, as if worn with love in the brisk sea breeze.Learn Hayama monogatari